Fishman Haygood Client Seniors Advisory Services Acquired by Senior Market Sales®

On March 6, 2024, Senior Market Sales® (SMS), one of the industry’s premier insurance marketing organizations, announced that it had acquired Fishman Haygood client Seniors Advisory Services (SAS), Louisiana’s largest senior insurance brokerage agency. The Omaha-based organization expands its reach in the southern United States with the acquisition of SAS, which is located in Baton Rouge, La. Read the SMS press release here, as well as coverage by the Greater Baton Rouge Business Report.

Fishman Haygood represented SAS in its negotiations with and sale to SMS. The firm’s team was led by Scott Chenevert, Marina Speligene, and Christen Triche.

As a market leader in mergers and acquisitions (M&A) transactions, the firm’s practice areas include sell-side M&A, strategic acquisitions, private equity, secured debt financing, sale-leaseback, direct investment, and joint ventures and partnerships. Click here to learn more about the firm’s M&A group.